Local products can get a free marketing boost thanks to the Island Good program. City of Campbell River Economic Development and Vancouver Island Economic Alliance (VIEA) have partnered for a second year to offer local businesses access to Island Good licensing for 2021, for free.
In May 2020, the City of Campbell River Economic Development partnered with VIEA to help local producers gain more exposure for their products at a time when marketing dollars were in short supply due to the effects of COVID-19 on businesses.
“It was a way to support our local businesses and also increase awareness of the amazing local products being produced by Islanders and sold in Campbell River,” says economic development officer Rose Klukas. “In 2020, we helped 11 businesses become Island Good licensees, and four more have signed up so far in 2021.”
Local licensees are eager to share how proud they are to be associated with a brand that’s as passionate about promoting their products as they are. Read more...