PURPOSE

The purpose of the Tourism Advisory Committee is to provide policy advice and recommendations to Council to deliver the community's tourism vision and make Campbell River a destination of choice.
The Committee will focus on:

  1. Destination marketing in target markets to increase the number of overnight stays in paid accommodation.
  2. Visitor servicing that provides information where/when/how visitors prefer to support longer stays and increased spending, plus education and training to help Campbell River deliver remarkable visitor experiences.
  3. Destination development by working with partners to ensure tourism knowledge and expertise and the visitor perspective is considered in all significant local projects/ventures.

Terms of Reference

Five Year Tourism Strategy

One Year Tactical Plan

COMMITTEE MEMBERS

  • Laurel Cronk
  • Paul Dowler
  • Harley Elias
  • Stephen Gabrysh
  • Bev Herperger
  • Sarah Nicholson
  • Wayne Nikolaisen
  • Tom Olsen
  • Jonathon Shead

NON-VOTING LIAISON MEMBERS

  • Councillor Ron Kerr and Councillor Claire Moglove representing the City of Campbell River
  • Mary Ruth Snyder representing the Campbell River Chamber of Commerce
  • One individual representing the 4 following organizations:  Campbellton Neighbourhood Association, Downtown Heart of the City BIA,  Pier St. Association,  Willow Point BIA

STAFF SUPPORT

MEETING SCHEDULE

Meeting schedule to be determined

AGENDAS AND MINUTES